Now I’m going to go out on a limb here and assume that you have a plan to market your business or organization locally here in Berea and in the surrounding communities. Assuming my assumption is correct where does your website fit in your local marketing plan? Have you had the time to think about that?
What do I mean by “fit”? Simply where does your website rank as a part of your marketing strategy?
I see plenty of four color postcards and brochures laying around Berea. That’s good that’s a part of your marketing strategy. Why are you spending your time to have them designed and printed? Because you want to get your name in front of potential customers or patrons. I’m not against this type of marketing I have brochures for my business too.
I’m assuming you have a website for similar reasons. You’re trying to get eyeballs on your business or organization. And you can do so much more through your website than you can ever accomplish with a postcard, flyer or brochure.
I believe that your website should be the very center of your marketing efforts and every other piece of marketing you do whether in print or online through Facebook and Twitter should be directing people back to your website where you can really engage them.
But in order for this to happen you website is going to have to be a priority. To determine whether or not you organization’s or small business website is a priority ask yourself the following questions.
Is your website a priority?
- Where does your website fit in your marketing plan?
- Better yet is your website even a part of your marketing plan?
- Do you see your website as a powerful marketing tool?
What do I mean by priority?
Admittedly the online options available to small business owners to market their business has exploded in recent years. Of course there is your website, but there is also Facebook, Twitter, Google Plus and LinkedIn just to name a few. Many times we fall prey to the shiny object syndrome – you know instead of sticking with one thing and working hard to make it effective we are constantly chasing after the next big thing that the internet has to offer. Many small business owners have started to work on their website only to be distracted by Facebook. So they begin to invest their time in Facebook and now they hear that Twitter is where all the action is happening and so off they go! I have to admit I’ve fallen prey to this as well. But it’s a temptation that we need to do our very best to resist.
So I ask my opening question again. Where does your website fit in your local marketing plan? Is it a priority?
In the coming days I’ll expand on my thoughts here. But what do you think? Leave your comments below!